Behind the production
01 / THE BRIEF
Create a video presentation for remote buying appointments
The brand needed to show its entire hat collection on a model, with written product descriptions incorporated into the video. I managed the video crew, budget and production plan, keeping the work aligned with the parallel photo shoot.
02 / THE APPROACH
Synchronising photography and video
- Agreeing the brief with the client, selecting and briefing the video crew.
- Budgeting the video production around the shared location, props, technical equipment and production support.
- Coordinating the video crew with the parallel photo shoot, managing timings and ensuring the full range of hats was filmed.
- Coordinating post-production: edit scheduling, written product descriptions, client revisions and final delivery of the video lookbook.
