Behind the production
01 / THE BRIEF
Connect the concept with a practical production approach
My responsibility was to build the team and process for a campaign at the intersection of photography and digital art. Post-production had to be considered from the start: its scope, budget, requirements for the source images and final delivery schedule.
02 / THE APPROACH
Planning the shoot and digital post-production
- Crew selection and briefing for the shoot and digital image work.
- Planning post-production before the shoot: a dedicated digital post-production budget, a defined scope and clear requirements for the source images.
- Coordinating the shoot and the subsequent image duplication and compositing work.
