Behind the production
01 / THE BRIEF
Build the campaign’s world and capture it in stills and film
My task was to organise the construction of the pink tennis court and gym changing room, ensuring both sets were ready for the photo and video crews.
My responsibilities covered crew selection and briefing, set and shoot budgets, client approvals, the production schedule, and oversight of the final campaign and social assets.
02 / THE APPROACH
From studio construction to coordinating a team of 29
- Crew selection and briefing of 29 people across photography, video and set construction.
- Building and refining the budget to cover the court and changing room sets, props, studio hire, equipment and production administration.
- Coordinating the art department and overseeing set readiness across the 430 m² studio.
- Aligning the workflow and shooting schedule across the photo and video crews, briefing specialists and tracking delivery.
- In post-production — coordinating retouching, client feedback and final delivery of the film, photo series and social content.
