Behind the production
01 / THE BRIEF
Find a way to realise a bold concept
The brief was to bring the oversized concept to life within the project’s scope: select the crew, budget the sets and shoot, and agree the approach with the client. I was responsible for production feasibility, the budget and delivery of the finished campaign.
02 / THE APPROACH
Budgeting and coordinating set preparation
The key challenge was creating oversized custom sets in the brand’s signature colours, with construction planned to meet the needs of both photography and video.
- The budget was built around set production.
- The rest followed the full production process: crew, set readiness, the shooting schedule, post-production and campaign delivery.
