Darina Bodiuexecutive producer

KSENIA SCHNAIDER

Flagship store opening
KSENIA SCHNAIDER: cameras on a table for guests at the store opening
Project
KSENIA SCHNAIDER
Format
Flagship store opening
Role
executive producer
Production
LBK Production

Be the press: a store opening through the guests’ eyes.

Press badges replaced traditional invitations, and cameras were placed in guests’ hands. The KSENIA SCHNAIDER flagship opening became an event its guests could document themselves. Production brought together the venue, partners, guest management and PR around the “Be the press” concept.

The opening was covered by L’Officiel, BURO 24/7, HD Fashion and INSIDER.UA.

Behind the production

01 / THE BRIEF

Deliver the opening from start to finish

The brief was to bring the “Be the press” concept to life and organise every guest touchpoint. I managed client approvals, the team, budget and suppliers, keeping event operations and communications aligned.

02 / THE APPROACH

Coordinating suppliers, guests and PR

  • Team, budget and preparation plan — built around the “Be the press” concept.
  • Coordinating the production of press badges, cameras for guests, catering, floristry, sound and decor.
  • Managing the guest experience, partners and PR throughout the opening.
4publications covered the event
03 / THE RESULT

An opening that lived on in photographs and the press.

Designers, stylists and editors discovered the brand’s new space by taking part in the event. The opening was covered by L’Officiel, BURO 24/7, HD Fashion and INSIDER.UA. Production brought together the guest experience, suppliers and communications.

View gallery
10 / 18Event production · Guest management · PR
KSENIA SCHNAIDER: the store entrance with a “Press” sign
KSENIA SCHNAIDER: a mannequin and display near the entranceKSENIA SCHNAIDER: blue lanyards for press badgesKSENIA SCHNAIDER: drinks being poured at the store openingKSENIA SCHNAIDER: a group of guests inside the storeKSENIA SCHNAIDER: two guests posing at the openingKSENIA SCHNAIDER: guests seated by the shop windowKSENIA SCHNAIDER: instant photograph of four guests at the entranceKSENIA SCHNAIDER: instant photograph of a guest outside the storeKSENIA SCHNAIDER: guests outside the storefront