MRIYA

FW’25 campaign

Light and texture as an extension of MRIYA’s collection.

The FW’25 photo campaign presented MRIYA’s collection through a range of sets and lighting setups.

01 / THE BRIEF

Prepare the set for each look and align the art and technical departments with the shooting schedule.

02 / THE APPROACH

Crew selection and budgeting for sets and props.
Building the shooting schedule around changes of set and lighting, ensuring everything was ready for each look.

03 / THE RESULT

Every FW’25 look was photographed in its own setting and light, with all sets completed within one coordinated shooting schedule.

11 / 18Photo production