Behind the production
01 / THE BRIEF
Fit a complex campaign into one shooting day
The Pepsi, L’Officiel Ukraine and Ksenia Schnaider collaboration required eight distinct eras, each with its own set, lighting and styling. My task was to plan the resources, assemble the crew and develop a schedule that would allow every scene to be filmed in one day.
02 / THE APPROACH
Planning eight scenes within a single shoot
- Crew selection and briefing for the film’s eight scenes.
- Developing the shooting plan: the sequence of eight eras, set changes, lighting and styling.
- Coordinating a team of 18 and overseeing the ten-hour shoot with Daria Khlystun.
