Behind the production
01 / THE BRIEF
Produce a jewellery photo campaign
The brief was to create a campaign photo series for JEWELRY LAB. My responsibility was to turn the client’s request into a defined scope of work, assemble the crew, budget the production and manage each stage through to delivery.
02 / THE APPROACH
Building the crew and managing the production schedule
- Crew selection and briefing for three types of imagery: portraits, close-ups and still-life compositions.
- Budgeting, shoot scheduling and crew coordination — managed through the full production process.
- Overseeing post-production through to delivery: retouching, client approvals and revisions.
