Behind the production
01 / THE BRIEF
Expand the collection’s texture to the scale of a room
The concept was a fluffy room that amplified the idea behind Fluffy Drop: the softness and texture of the clothing would extend throughout the space. This required building a room from scratch, preparing different interior compositions and planning the lighting.
My production responsibilities were to turn the concept into a workable plan, assemble the crew, set the budget and align set readiness with the shooting schedule.
02 / THE APPROACH
Building the room and coordinating the art and photography departments
- Crew selection and briefing for set construction and photography.
- Budgeting for materials, set fabrication, props, location, equipment and production administration; refining the budget and securing client approvals.
- Coordinating construction of the room from scratch and preparing interiors with distinctly fluffy walls, furniture and objects.
- Planning the shooting sequence around changes to the interior compositions and lighting, checking crew readiness and keeping the schedule on track.
- In post-production — coordinating retouching, revisions and final approval of the photo series.
