Darina Bodiuexecutive producer

CHER17

New Era · Fashion film
Project
CHER17
Format
New Era · Fashion film
Role
executive producer
Production
LBK Production

A new era for CHER17, told through fashion film.

A fashion film marking a new chapter for CHER17, continuing the rebrand launched with the “Tiolochka” manifesto. “New Era” brought together staged scenes and real people from the brand’s story.

Production covered planning with the client and creative agency Drama Queen, coordinating the on-set departments, and overseeing editing, graphics, colour grading and sound.

Behind the production

01 / THE BRIEF

Turn the creative concept into a production plan

The brief was to create a film combining the brand’s history, staged scenes and appearances by the people behind it. I led production on behalf of LBK Production, managing communication, crew, budget and scheduling in collaboration with the client and creative agency Drama Queen.

02 / THE APPROACH

Budgeting and department coordination

  • Selecting and briefing the crew around the script, and agreeing the production plan with CHER17 and creative agency Drama Queen.
  • Coordinating the directing, camera and art departments, stylists and beauty team; overseeing the shooting schedule together with the line producer.
  • In post-production — aligning editing, graphics, colour grading and sound.
03 / THE RESULT

A film about the people and changes behind the brand’s new identity.

CHER17 received a finished film telling the story of its evolution. Production supported the creative concept at every stage: assembling a crew around the script, planning resources, coordinating the shoot and securing approval of the final film.

01 / 18Video production