Behind the production
01 / THE BRIEF
Bring together sets, choreography and two shooting crews
The brief was to produce a complete photo and video campaign for the HEY BECCA × Jerry Heil collaboration. Preparation brought together custom-built sets, the artist and dancers, lighting changes and styling. My responsibilities covered the crew, budget, production plan and coordination across all departments.
02 / THE APPROACH
Planning six sets and coordinating the shooting day
- Crew selection for photography and video, and briefing department heads.
- Planning the sequence of six sets around lighting and styling changes, and the dancers’ performances.
- Overseeing the custom-built sets — giant chess pieces and a house inside the studio — and aligning the art department with the director and shooting crews.
- Coordinating transitions between sets and resolving production issues throughout the day.
