Darina Bodiuexecutive producer

Puma

2 campaigns
PUMA CLASS: two people on a tandem bicycle against a yellow background
Project
Puma
Format
2 campaigns
Role
executive producer
Production
LBK Production

From an American campus to a retro classroom with character.

Two PUMA CLASS campaigns, two production briefs. The first recreated an American college setting for photographs displayed in MEGASPORT windows. PUMA CLASS 2.0 shifted the focus to Nati Hreshko and Serhii Chirkov, with retro classroom props: school desks, a textured yellow backdrop and a tandem bicycle.

Behind the production

01 / THE BRIEF

Create two distinct worlds for one collection

The first campaign required coordinating a large set build with photography for MEGASPORT windows. The second brought together prop preparation, styling and the featured talent. For both projects, my responsibilities covered the crew, budget and shooting schedule.

02 / THE APPROACH

Large-scale sets, carefully considered details

  • Coordinating the art and shooting departments for the first campaign: a gym, basketball hoop, mats and vintage lockers formed a coherent American college setting. Each element had to be ready for its scheduled shot.
  • For PUMA CLASS 2.0 — sourcing and preparing desks, a textured yellow backdrop and a tandem bicycle, aligning the props with the styling and Nati Hreshko and Serhii Chirkov’s performances.
2photo campaigns
03 / THE RESULT

Two photo campaigns. Two takes on school nostalgia.

The first series brought the atmosphere of an American college to MEGASPORT windows. The campaign with Nati Hreshko and Serhii Chirkov combined their personalities and retro classroom details with the sportswear collection.

View gallery
03 / 18Photo production
PUMA CLASS / A CAMPUS FOR MEGASPORT WINDOWS
PUMA CLASS: a woman at a school desk against a yellow backgroundPUMA CLASS: a man in a light waistcoat standing on a benchPUMA CLASS: a woman in an orange sports jacket against a blue backgroundPUMA CLASS: a woman lifting a barbell against a blue backgroundPUMA CLASS: a man in a light waistcoat on a gym benchPUMA CLASS: an orange sports jacket against a blue background
PUMA CLASS 2.0 / A CAMPAIGN WITH CHARACTER
PUMA CLASS: a man in black clothing and a cap against a light backgroundPUMA CLASS: a woman in sportswear seated in a yellow armchairPUMA CLASS: a man holding a bat beside a table-tennis tablePUMA CLASS: a woman in a beige outfit at a school deskPUMA CLASS: trainers in front of a dartboardPUMA CLASS: portrait of a man surrounded by table-tennis ballsPUMA CLASS: a black outfit with a cap against a white backgroundPUMA CLASS: a beige outfit at a desk against a yellow background