Behind the production
01 / THE BRIEF
Turn the concept into a clear production brief
The campaign explored different expressions of women’s strength. My task was to make each scene possible: define the resources, coordinate departments and keep the project within the agreed budget and schedule.
02 / THE APPROACH
Preparing the sets and managing post-production
- Crew selection and briefing for the photo and video campaign.
- Coordinating custom prop preparation, sports equipment and themed sets in line with the shooting schedule.
- Aligning the physical elements on set with digital post-production, including AI imagery, collage and compositing.
